James Hoffman is a seasoned coffee professional.  From theorist to barista, he has spent years developing thoughts and opinions, testing them with conversation and practical analysis.

In his editorial "The Coffee Professional Beginners Guide" Hoffman outlines questions one might ask when becoming interested in coffee in addition to a thought out selection of industry resources that one might read, regularly follow, or glance through. 

Whether you are beginning in the industry or just a fan at home, this compilation gives a great variety of material that covers many topics with many voices. 

In addition to James Hoffman's excellent editorial, Cartel has an extensive online resources section that talks everything from sourcing to roasting to brewing coffee. You can also pick up a foldable paper Brew Guide at any of our locations.