Hello there. It’s me, Paul. In case you don’t know, I am responsible for sourcing and buying all of the different coffees for Cartel. I wanted to take some time to address something often misunderstood about Cartel coffee sourcing. Specifically, you may be wondering why we change our coffees so often and why we don’t have at least a couple offerings year-round. Allow me to demystify this…
Want to have the best coffee at home? Of course you do, that’s why you are a Cartel customer. Something I am asked a lot at the roastery is how home coffee enthusiasts should store coffee. Just to settle that question, you can’t go wrong with something airtight, light proof, and kept at room temperature. But that aside, what I really want to focus on is the question behind the question—what is freshness?
Often times, walking up to the register can include a few different things. The menu can be overwhelming, especially when there seem to be endless options for different coffees and options. Keep a few things in mind when approaching the register, ask questions to find the drink that you are looking for.
If you are like me, you find cold brewed Cartel coffee to be one of a kind. There really isn’t anything else that simultaneously quenches the thirst and re-energizes in such a delicious way. If you’re curious about what makes our cold brew unique, keep reading.
Often times, consumers feel overwhelmed when it comes to specialty coffee. Usually, the menus are fairly straight forward. With that, however, comes a slight lack of written information. Maybe this inspires a barista to verbally fill in the blanks with long list of strange-sounding names, words for describing a drink that you have never heard before, or even the suggestion that it tastes “Just like plums and chocolate!” Taking what your barista might say with seriousness is important in growing to really understand common terminology and taste preferences. However, there is always room to drink what you like.
Whether for business or pleasure, being outside of my usual surroundings and interacting with completely different folks always promises adventure and education. Something I have learned is that in order to maximize these benefits, I need certain ‘anchors’ of familiar comfort in my journeys. In my world, the number one anchor is my coffee each morning.
Mexican coffees represent some of the world’s least realized coffee potential. Many regions will share terroir and climate characteristics with neighboring Guatemala, but lack infrastructure and, therefore, reputation for quality. Las Delicias is a community of 21 farms from around the town of La Independencia in Chiapas, Mexico with a desire to see that change.
The community is a sub-organization of the E-café cooperative, a faith-based social enterprise seeking to unlock the potential of all the coffee producing regions of Chiapas—Mexico’s most poverty stricken state. The efforts are two-fold: improving the quality of the coffee produced there and improving the lives of its producers. Cartel is proud to be a partner in this venture by featuring this manifestation of both goals!
We taste milk chocolate and butterscotch with a silky body.
James Hoffman is a seasoned coffee professional. From theorist to barista, he has spent years developing thoughts and opinions, testing them with conversation and practical analysis.